Question 1

What is Wheatpasting?

Accepted Answer

Wheatpasting (or wildposting) is a street-level guerrilla marketing tactic where paper posters are adhered to high-traffic urban walls using a starch-based paste. It delivers maximum visual saturation right at eye level, breaking through online ad fatigue.The LA StoryBorn in the 1970s punk scene, bands slapped posters across the Sunset Strip and Hollywood to advertise underground shows. That raw music-flyer culture evolved into the 90s street art boom in Venice, Fairfax, and the Arts District—turning LA's walls into a canvas for youth culture.Why Do It?Instant Street Cred: Connects your brand directly to LA's music, art, and fashion heritage.Massive Foot-Traffic Reach: Dominates key pedestrian hubs where traditional billboards don't exist.Built for Social: High-impact wall takeovers double as photo backdrops for TikTok and Instagram shareability.

Question 2

Where Will My Campaign Be Located?

Accepted Answer

We strategically place your posters in Los Angeles’s most vibrant, high-foot-traffic neighborhoods where your target audience lives, works, and plays.While location strategies are always fully tailored to match your specific clientele, our primary campaign footprints span LA’s iconic creative corridors:Downtown LA (DTLA) & Arts District: Ideal for reaching creatives, tech workers, and fashion-forward crowds.Silver Lake & Echo Park: The heart of indie culture, boutique retail, and trendsetting youth.Hollywood & West Hollywood: High-density entertainment hubs packed with nightlife, music lovers, and foot traffic.Venice & Santa Monica: Prime coastal hubs for streetwear, lifestyle, sports, and tech-savvy audiences.How Do I Know Where My Posters Are?Transparency is built into every rollout. Once your wheatpasting campaign goes live on the street, you’ll receive a complete Proof of Performance package:High-Resolution Photos: Clear, wide, and detailed shots of your posters active on the wall.Interactive Live Map: A custom map featuring exact pinpoint GPS addresses for every single location, making it effortless to track, verify, or visit your campaign in person.

Question 3

How far in advance do I need to book a campaign?

Accepted Answer

We recommend booking 3 to 4 weeks prior to your target launch date. This lead time allows us to print your artwork on specialized paper stock, prepare paste supplies, and reserve prime street-level wall inventory in your chosen neighborhoods.Standard Turnaround: 3 to 4 weeks prior to launch.In a Rush? We can often accommodate tight deadlines or last-minute event announcements depending on current wall availability. Contact us directly to check rush scheduling.

FAQ

What is Wheatpasting?

Where Will My Campaign Be Located?

How far in advance do I need to book a campaign?